Industry Marketing, Financial Services Lead

The role

You will lead the marketing strategy, narrative, and positioning for the Financial Services industry. You will develop go-to-market assets and collaborate with sales, product, and partnership teams to build the Braze Financial Services business.

What you will do

• Lead the development and execution of a comprehensive marketing strategy for Financial Services
• Collaborate with revenue and product teams to align products with industry objectives
• Develop a go-to-market strategy targeting key Financial Services audiences
• Build a roadmap of 1:many and 1:few assets including sub-industry POVs and pitch narratives
• Develop and evolve Braze’s financial services narrative and sub-industry narratives
• Pair product launches with financial services insights and use cases
• Write data-backed thought leadership with media and research partners
• Represent Braze on stage at Financial Services specific events and in publications
• Partner with Customer Success, Sales and Customer Marketing to develop customer evidence
• Work with Partnerships to build joint Financial Services stories

Required qualifications

• BA/BS degree
• 7+ years in B2B marketing, product marketing, financial services marketing, consulting or a strategy role, with significant time focused on Financial Services
• A track record of building industry or go-to-market strategies that drove pipeline and revenue
• Strong executive presence
• Experience working with cross-functional teams and managing relationships with key stakeholders
• Practical experience leveraging AI-powered marketing tools and automation

Nice to have

• MBA or relevant advanced degree
• Experience speaking at industry events
• Experience with customer engagement, martech or data platforms (CEPs, CDPs, commerce platforms, data clouds)

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services including fertility benefits and equal paid parental leave
• Professional development with formal career pathing, learning platforms, and a yearly learning stipend
• Curated in-office employee experience
• Annual company-wide Volunteer Week and donation matching
• Employee Resource Groups

Before you apply

• Braze uses AI-assisted tools to analyze experience, skills and qualifications for screening and prioritizing candidates
• Candidates in New York City have the right to request an alternative selection process or reasonable accommodation to opt out of AI-assisted review

About the company

Braze is a customer engagement platform that helps brands deliver customer experiences through composable intelligence and BrazeAI. The company is a global organization with a culture focused on teamwork and work-life harmony.