Senior Manager, Marketing - Market Access

The role

The Senior Manager, Marketing - Market Access will partner cross-functionally on marketing strategy development and execution. This includes creating materials, tools, and services to support market access, product acquisition, reimbursement, and transition of care.

What you will do

• Lead planning, execution, monitoring, and continuous improvement of marketing plans and tactics.
• Manage provider and office-staff access marketing including coverage navigation and reimbursement pathways.
• Manage consumer and patient access marketing including education materials and out-of-pocket cost communication.
• Execute payer marketing including clinical and economic value story communication.
• Provide marketing support for the patient access team.
• Collaborate with the Promotional Review Committee to ensure materials meet product labelling requirements.
• Execute tactics in alignment with brand strategy in a compliant manner.
• Manage the corresponding marketing budget for tactics.
• Generate customer insights through market monitoring, research, and industry events.
• Build collaborative relationships with functional teams like Market Access, Sales, and Medical Affairs.

Required qualifications

• Bachelor’s Degree in Marketing, Business, or related field
• 5+ years of pharmaceutical industry marketing or a combination of marketing and related experience
• Experience with specialty pharma brand(s) with complex acquisition processes
• Demonstrated cross-functional collaboration and communication
• Proficiency with marketing operational tools and systems (e.g., Veeva PromoMats)
• Strong analytical, project management, and communication skills
• Ability to work efficiently, operate independently but collaboratively, and exercise sound judgment
• Effective management of agency partners
• Robust knowledge of specialty pharmaceutical market dynamics and stakeholders
• Strong understanding of the compliance, legal and regulatory pharma landscape
• Proficiency in AI tools and emerging technologies
• Willingness to travel 15 to 30% of the time

About the company

Braeburn is dedicated to delivering solutions for people living with the serious consequences of opioid use disorder. The company partners with the community to create a world where every person with OUD gets the best possible care.