PLG Growth Marketing Manager

The role

You will own the self-serve funnel end to end to turn the self-serve motion into a predictable revenue engine. You will run high-velocity experimentation programs and manage paid, organic, and guerrilla growth tactics.

What you will do

• Own the self-serve funnel end to end including signup, activation, and free-to-paid conversion
• Plan and run paid acquisition across paid search and paid social
• Lead the strategy for organic acquisition including SEO and AI / answer-engine search
• Find and test low-cost guerrilla growth tactics
• Design, launch, and analyze a high-velocity experimentation program
• Optimize new-user onboarding and time-to-value
• Use AI tools for generating copy, personalizing experiences, and pulling insights
• Partner with Product and Engineering to instrument the funnel and build dashboards
• Turn product and behavioral data into insight
• Align in-product, email, and on-site messaging

Required qualifications

• 5+ years of hands-on growth marketing experience
• Track record of improving funnel metrics through experimentation
• Strong command of A/B test design and analysis
• Hands-on experience running paid acquisition with accountability for CAC and ROAS
• Working knowledge of organic growth including SEO and AI / answer-engine search
• Hands-on fluency with AI tools for growth and marketing work
• Proficiency with product analytics tools such as Amplitude or Mixpanel
• Working knowledge of GA4
• Experience collaborating cross-functionally with Product, Engineering, and Data
• Solid grasp of PLG metrics and motions
• Excellent written communication
• A very strong bias for action

Nice to have

• Ideally in B2B SaaS or product-led / self-serve environments

Benefits

• Health and wellness programs
• Paid time off
• Retirement planning options

About the company

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams. The company is headquartered in Mountain View, CA.