Product Marketing Lead

The role

You will drive end-to-end storytelling for Brex products and customers. You will lead product launches, go-to-market strategies, and create marketing assets to grow adoption.

What you will do

• Build narrative, product positioning, and GTM strategy for Brex products and customer segments
• Understand customers through research, sales call listening, and direct conversations
• Develop full-funnel marketing campaigns, product launches, and sales plays
• Concept and create sales and marketing assets like pitch decks, web pages, case studies, and videos
• Work with Sales Enablement to create training and resources for reps
• Partner with Brand, Design, and Events to create content experiences
• Monitor and report on the effectiveness of initiatives using data

Required qualifications

• 10+ years in product marketing
• 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
• Proven track record of translating features and products into compelling, customer-centric positioning, narratives, and campaigns
• Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
• Strong creative judgment with the ability to give clear, constructive feedback
• Customer-obsessed with deep empathy for the people you're marketing to
• Expertise in market segmentation, personas, and customer journey mapping
• Strategic thinker who executes tactically and works cross-functionally
• Proficiency with AI tools for productivity and content creation

Nice to have

• ideally at a B2B SaaS or fintech company

Benefits

• up to four weeks per year of fully remote work

About the company

Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. It combines global corporate cards and banking with intuitive spend management, bill pay, and travel software.