Brex
Growth Marketing Lead, Programmatic & Video
San Francisco, California, United States. Posted 2 months ago
The role
The Growth Marketing Lead, Programmatic & Video will shape investments across programmatic display, YouTube, CTV, online video, audio, and emerging channels. This person will own a media portfolio spanning Brand and Growth to drive scalable growth and build media operating models.
What you will do
- Own strategy, investment, and performance across programmatic display, video, audio, and emerging digital channels.
- Evolve Brex’s media operating model and partner ecosystem.
- Build integrated audience strategies using various data signals.
- Build the measurement framework for the portfolio.
- Partner cross-functionally with Brand, PMM, and Design.
- Identify emerging channels, technologies, and AI-enabled opportunities.
- Build scalable governance and operating standards across programmatic media.
Required qualifications
- 7+ years of hands-on experience in growth or performance marketing.
- Deep expertise in programmatic media and video/CTV advertising.
- Demonstrated experience owning a multi-channel media portfolio and significant budgets.
- Deep knowledge of the programmatic ecosystem and major DSPs (e.g., DV360, The Trade Desk, or similar).
- Strong understanding of full-funnel B2B marketing.
- Advanced fluency in measurement, attribution, and incrementality.
- Demonstrated ability to build audience architectures using various data types.
- Strong creative judgment and experience partnering with Brand and Creative teams.
- Excellent communicator with ability to influence senior stakeholders and mentor other marketers.
- Highly autonomous, strategic, and comfortable building new capabilities and operating models.
Nice to have
- Experience in fin-tech marketing or marketing to finance professionals.
- Familiarity with product-led growth or hybrid demand models.
- Experience evolving media operating models and building greater in-house programmatic, video, or CTV capabilities.
Benefits
- Equity and other forms of compensation may be provided.
About the company
Brex is an intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. It combines global corporate cards and banking with spend management, bill pay, and travel software.