Lifecycle & Customer Marketing Manager

The role

You will own the pre-sale and post-sale customer journeys to turn leads into pipeline and users into advocates. You will build and optimize programs using marketing automation, email, and in-app messaging tools.

What you will do

• Map, build, and optimize the pre-sale path from lead to opportunity
• Recycle closed-lost and stalled opportunities back into pipeline
• Use lead scoring and lifecycle stages to trigger and personalize nurture
• Build onboarding, adoption, expansion, and renewal programs in HubSpot and Appcues
• Partner with Product Marketing to bring new features to existing customers
• Run A/B and multivariate tests on content, creative, and channels
• Own pre-sale funnel reporting and program-influenced pipeline
• Run customer marketing motions including advocacy, reviews, and newsletters
• Leverage AI to automate and personalize campaigns
• Maintain email health, deliverability, list hygiene, and compliance

Required qualifications

• 5+ years in lifecycle, email, CRM, or customer marketing
• At least 3 years at a SaaS company
• Track record of lifecycle programs that moved a revenue metric
• Deep hands-on expertise in a marketing automation platform (HubSpot, Marketo, Braze, Customer.io, or similar)
• Strong command of segmentation, lead scoring, lifecycle stages, and CRM data hygiene
• Experience using product usage data to trigger and personalize campaigns
• Rigorous testing mindset and comfort with analytics
• Sharp, concise writing
• Cross-functional credibility with Sales, CS, and Product
• Comfort with ambiguity in a fast-moving, growth-stage environment
• Early adopter of AI tools
• Experience with in-app messaging or product-led growth tools (Appcues, Pendo, Intercom)

Nice to have

• Experience at a SaaS company serving short-term rental, property management, or vacation rental operators
• Experience marketing to SMB and independent operators
• Familiarity with account-based or signal-based programs
• Experience running customer advocacy, referral, or review programs
• Working knowledge of SQL or BI tools (Metabase, Looker, Tableau)

About the company

Breezeway is a property operations and experience platform that helps coordinate, communicate, and verify work at properties. It serves thousands of short-term rental managers and hospitality operators.