Product Marketing Lead

The role

The Product Marketing Lead will own positioning and messaging for the company, products, and use cases. This hands-on writing role involves creating web pages, sales materials, case studies, and editorial content.

What you will do

• Own company, product and use-case positioning and messaging
• Interview customers, prospects and field-facing colleagues
• Translate technical systems into clear value for operators and executives
• Write and maintain website, use-case pages, sales decks and one-pagers
• Produce customer case studies using approved, verifiable proof
• Run the editorial calendar for articles, newsletters and social posts
• Plan launches and sales enablement

Required qualifications

• A strong writer who ships finished work, with examples that went live and got used
• Prior ownership of positioning and messaging for a technical product sold to enterprise or industrial buyers
• The ability to learn hardware, software and AI products well enough to explain them accurately to non-technical decision makers
• Experience running customer and prospect interviews and turning what you hear into usable messaging
• Practical use of AI tools for research synthesis and content reuse, with verified claims and meaningful human editing
• Sound judgment about what matters most when there's more to write than time allows

Nice to have

• Experience in utilities, water, energy, industrial operations or field services
• Background marketing IoT, sensor or other physical-world products
• Sales enablement experience for long, multi-stakeholder sales

About the company

BrightAI is the physical AI company for the world's essential services. The Stateful platform operates across 50,000+ operational locations to help ensure reliable, safe infrastructure and safer crews.