Search Manager Growth Marketing

The role

The Search Manager will lead paid search and shopping programs and bring SEO in-house. You will own Google Ads and Microsoft Ads, manage search vendor partnerships, and develop SEO and AI search visibility strategies.

What you will do

• Own paid search and shopping programs across Google Ads and Microsoft Ads
• Build and maintain a funnel-based non-brand campaign architecture
• Manage keyword strategy, search term mining, and negative keyword hygiene
• Own Quality Score, RSA asset testing, and bid strategy
• Monitor competitor activity and auction dynamics
• Serve as the day-to-day owner of search vendor relationships
• Lead the transition of paid search and shopping management in-house
• Own Google Merchant Center feed health
• Own technical SEO foundation including indexation, crawl hygiene, Core Web Vitals, and schema markup
• Build the SEO content engine using AI tools

Required qualifications

• 5+ years of hands-on experience managing paid search and shopping campaigns (Google Ads and Microsoft/Bing Ads) for a DTC or eCommerce brand
• Proven ability to grow non-brand search and shopping revenue and reduce dependence on branded search
• Working knowledge of technical SEO fundamentals (schema markup, site architecture, Core Web Vitals)
• Comfortable managing outside vendors and agencies
• Technically fluent with Google Ads API and Google Merchant Center
• Confident using AI tools (e.g., Claude, AirOps)
• Comfort in spreadsheets (Google Sheets/Excel) including pivot tables, filters, and lookup-style formulas
• Strong analytical rigor with experience in or curiosity about incrementality testing and measurement
• Excellent written communication
• Passion or appreciation for the trades and BRUNT’s mission

Nice to have

• Experience with GA4 and Google Search Console
• Exposure to answer engine optimization (AEO), generative engine optimization (GEO), or LLM search visibility work
• Familiarity with feed management or bid-optimization platforms, or PIM tools
• Experience with Shopify

Benefits

• Comprehensive medical, dental, and vision insurance options
• 401(k) plan with Company Match
• 15 days of PTO
• 11 paid holidays and sick leave
• Performance-based bonus eligibility
• Equity if applicable

About the company

BRUNT is redefining the workwear category by engineering boots and apparel for tradesmen and women. The team works directly with real workers to build products and a community.