Copywriter

The role

A Copywriter will bring the brand to life across touchpoints by creating campaign concepts, website copy, and lifecycle email marketing. This role involves using AI tools to accelerate research and scale storytelling for tradespeople.

What you will do

• Apply brand voice style across touchpoints to maintain consistent tone
• Uphold messaging frameworks for automated email sequences and site UX journeys
• Partner with creative teams and video producers to co-concept campaigns, scripts, and launch messaging
• Tailor copy and UX messaging to fit visual layouts for homepage, landing pages, and product detail pages
• Build and refine custom AI prompts, brand-trained LLM context windows, and creative workflows
• Pre-concept brand campaigns, taglines, video scripts, and long-form narrative frameworks
• Write copy for daily broadcast emails, automated sequence triggers, product descriptions, and promotional site assets

Required qualifications

• 3+ years of professional copywriting experience in DTC e-commerce
• Hands-on mastery of generative AI tools and prompt engineering frameworks
• Ability to translate complex specs into clear benefits for tradespeople
• Expertise crafting high-converting copy across web UX, product detail pages, and automated email sequences
• Portfolio showcasing full-funnel versatility from brand taglines and video scripts to web and email assets
• Must have reliable transportation to Wilmington, MA (4 days/week, Mon–Thu)

Nice to have

• experience within workwear, apparel, or performance gear brands

Benefits

• Comprehensive medical, dental, and vision insurance options
• 401(k) plan with Company Match
• 15 days of PTO
• 11 paid holidays and sick leave
• Performance-based bonus eligibility
• Equity if applicable

About the company

bruntworkwear is redefining the workwear category by engineering boots and apparel for tradesmen and women. The team works directly with real workers to learn what they need to execute their jobs.