Retention Marketing Manager

Wilmington, MA. Posted 8 days ago

The role

The Retention Marketing Manager owns the lifecycle marketing program across SMS and Email channels. This person builds flows and segmentation logic to drive customer growth, repeat purchases, and long-term loyalty. You will also lead and develop an Email Marketing Associate.

What you will do

Lead the hands-on build of SMS and Email flows in Klaviyo and Postscript
Manage, coach, and develop the Email Marketing Associate
Own the A/B testing program across campaigns and flows
Build and maintain advanced customer segments from behavioral and transactional data
Own on-site capture and list growth for SMS and Email
Develop monthly Email and SMS communication plans
Drive repeat purchase and LTV growth through targeted messaging
Serve as the in-house Klaviyo and Postscript expert
Ensure Email and SMS compliance with CAN-SPAM and TCPA requirements
Track and analyze Email/SMS performance metrics

Required qualifications

4+ years of hands-on retention/lifecycle marketing experience at a DTC ecommerce brand
1+ years managing and developing direct reports
2+ years of deep, hands-on experience building in Klaviyo
Hands-on experience with Postscript or a comparable platform
Comfortable writing basic HTML/CSS and Liquid templating logic
Strong Excel skills
Strong command of customer segmentation and data
Familiarity with data integrations between an ESP/CDP and ecommerce platforms (Shopify)
Track record of designing A/B tests
Adept in strategic thinking and analytics
Ability to commute to the office in Wilmington, MA 4 days per week

Nice to have

Shopify experience
SQL or other data-querying skills
Familiarity using tools such as Google Analytics, Looker

Benefits

Comprehensive medical, dental, and vision insurance options
401(k) plan with Company Match
15 days of PTO
11 paid holidays and sick leave
Performance-based bonus eligibility
Equity if applicable

About the company

BRUNT is redefining the workwear category by engineering boots and apparel for tradesmen and women. The team works directly with workers to build products and a community.