Principal Marketing Manager, Marathon (Contract)

The role

This role leads integrated global go-to-market strategy and planning for Marathon. You will translate franchise strategy and product roadmaps into marketing plans to acquire and reengage players.

What you will do

• Own development of integrated global GTM strategies for Marathon releases and seasons.
• Translate franchise strategy and product roadmaps into marketing strategies and investment recommendations.
• Develop audience-led plans for acquisition, reactivation, retention, and engagement.
• Establish and lead the cross-functional GTM operating rhythm.
• Align senior stakeholders around priorities, roles, and success measures.
• Identify GTM risks and opportunities and drive resolution.
• Partner with Brand and Creative teams to translate positioning into campaigns.
• Partner with regional marketing teams to adapt global strategies.
• Partner with Analytics, Insights, Product Management, and Finance to establish targets and benchmarks.
• Define, monitor, and report against franchise and campaign KPIs.

Required qualifications

• 7+ Years experience leading integrated marketing, product marketing, or GTM strategy within gaming, technology, entertainment, or another complex consumer business
• Demonstrated success leading complex, cross-functional launches or live-service marketing programs
• Deep familiarity with game franchises and online player communities
• Strong understanding of the full marketing mix
• Ability to translate product strategy, audience insight, and business goals into clear GTM choices
• Proven ability to influence senior leaders and align teams without direct authority
• Strong analytical and commercial judgment
• Exceptional written, verbal, and presentation communication skills
• Demonstrated ability to create clarity across multiple complex workstreams
• Sound judgment and adaptability

Nice to have

• Experience operating at a global scale
• Deep familiarity with Marathon, its evolving player community, and the broader competitive landscape
• Expertise marketing live-service games across launch, seasonal, reactivation, and long-term lifecycle moments
• Experience developing global strategies that can be effectively adapted for regional markets
• Experience managing major media investments, external agencies, and first-party platform partnerships

Benefits

• medical
• dental
• vision

Before you apply

• Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles)

About the company

The Bungie Publishing team is seeking a Principal Marketing Manager (Contract) for Marathon.