Influencer Marketing Manager

The role

The Influencer Marketing Manager will lead the global influencer program. This role drives influencer marketing across organic and paid partnerships to grow brand awareness and advocacy.

What you will do

• Support the development and execution of Bubble's global influencer marketing strategy.
• Leverage storytelling, creator insights, and platform trends to align influencer initiatives with brand objectives.
• Conduct competitive, cultural, and platform research.
• Build, nurture, and retain relationships with creators, talent managers, and agencies.
• Lead day-to-day execution of influencer marketing including outreach, gifting, and campaign management.
• Manage influencer campaigns from concept through execution including negotiations and contracting.
• Coordinate influencer participation for launches, events, PR mailers, and experiential activations.
• Own influencer reporting across various platforms.
• Track campaign performance, earned media value, engagement, conversions, and ROI.
• Maintain creator databases, campaign documentation, and performance reporting.

Required qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 5–7 years of influencer marketing experience.
• Proven success managing both organic and paid influencer campaigns from strategy through execution.
• Experience using CreatorIQ and influencer analytics platforms such as Tribe Dynamics, Dash Hudson, Storyclash, or similar tools.
• Excellent organizational, analytical, and communication skills.
• Based in the New York City area with the ability to work from the SoHo office four days per week and travel as needed.

Nice to have

• Experience within beauty, wellness, fashion, or consumer brands.
• In-house influencer marketing experience strongly preferred.
• Familiarity with affiliate and social commerce platforms (ShopMy, ShopStyle, LTK, TikTok Shop) is a plus.

About the company

Bubble creates dermatologist-developed, clinically effective skincare that is accessible and affordable. The company has built an engaged community through authentic storytelling and creator partnerships.