Senior Manager, Paid Media

The role

The Senior Manager of Paid Media will own paid media strategy and execution across upper-funnel channels and retailer media platforms. This person will manage the holistic paid media budget to build brand equity and deliver business results.

What you will do

• Develop and execute an integrated paid media strategy across brand, social, digital, and retailer media.
• Own holistic paid media budget management.
• Manage and optimize media across Walmart Connect, Target Roundel, Ulta.com, DTC and other retailer.com platforms.
• Develop retailer media strategies to amplify brand campaigns and launches.
• Partner with Brand Marketing, eCommerce, and Sales to align media with business goals.
• Manage campaign budgets, pacing, forecasting and optimization.
• Develop reporting and measurement frameworks across brand and performance KPIs.
• Analyze consumer, competitive, category, channel and culture trends.
• Collaborate with Creative and Brand Marketing to develop platform-native content.
• Lead ongoing testing of audiences, creative, messaging, placements, keywords and investment levels.

Required qualifications

• 6+ years of experience in paid media, digital marketing, retail media or integrated media planning – brand or agency side.
• Experience managing a multi-channel paid media budget across both brand and performance objectives.
• Proven, hands-on experience across retail media networks (Walmart Connect, Target Roundel, Ulta, Criteo, Sephora, etc).
• Solid working knowledge of DTC paid channels: search, social, and retargeting.
• Demonstrated ability to build reporting infrastructure independently.
• Comfortable operating autonomously.
• Ability to operate strategically while remaining comfortable in the details and execution.
• Strong analytical instincts.

About the company

Bubble is a brand moving to bring strategy, execution, and accountability closer to the business.