Butcherbox
Associate Creative Director, Copy
Watertown, MA. Posted a month ago
The role
The Associate Director of Editorial leads the copy and editorial practice to shape brand stories and ensure voice consistency. This leader owns content strategy and manages the copy team while contributing to high-priority assignments like campaign concepts and scripts.
What you will do
- Own the brand's content strategy and story arc across the brand
- Steward and apply the ButcherBox voice across all touchpoints
- Lead campaign messaging and narrative development with the design team
- Make complex subjects like sourcing and animal welfare clear and compelling
- Lead, manage, and develop the copy team
- Set the creative and editorial bar through thoughtful critique
- Define the editorial roadmap and own the ButcherBox blog
- Write high-priority scripts, voiceovers, and campaign concepts
- Work with producers and designers to ensure cohesive storytelling
- Present strategies and creative work to senior leaders
Required qualifications
- 10+ years of experience in copy, editorial, brand storytelling, or a related creative discipline
- Meaningful experience leading writers
- Experience owning content strategy and connecting stories across channels
- Experience stewarding and scaling a distinctive voice for a consumer brand
- Portfolio demonstrating writing and conceptual thinking across various formats
- Strong editorial judgment
- Ability to lead and develop writers with empathy and rigor
- Experience developing integrated ideas with design and creative partners
- Strong ear for spoken language and experience writing for video or audio-led formats
- Ability to move between setting direction and contributing directly to work
Nice to have
- Experience in food, lifestyle, hospitality, or another culturally relevant consumer category
Benefits
- Medical, dental, vision, and life insurance
- Employer-funded HSA
- Short & long-term disability benefits
- 401(k) with generous employer match
- Annual bonus based on company performance
- Unlimited paid time off policy
- 20 weeks parental leave
- Annual Learning & Development stipend
- Access to personal and professional coaching through BetterUp
- Free Custom Classic ButcherBox each month
- Weekly lunch reimbursement
- Reimbursement for wellness activities
About the company
ButcherBox is a certified B Corp headquartered in Boston that delivers grass-fed beef, organic chicken, pork, and wild-caught seafood directly to members. The company focuses on treating the planet with respect and improving the lives of animals and farmers.