Butcherbox
Senior Analyst, Media Measurement
Watertown, MA. Posted 4 months ago
The role
This person will own new member acquisition analytics and serve as the senior analytics voice on the growth team. They will design tests, drive analysis, and provide budget recommendations through measurement frameworks and MMM leadership.
What you will do
- Analyze acquisition performance across channels and site funnel
- Manage the measurement framework using incrementality tests, MMM, and platform results
- Lead MMM by validating inputs and outputs for budget recommendations
- Design and readout A/B and incrementality tests
- Analyze unit economics of a new member
- Conduct weekly channel deep dives and business reviews
- Provide self-service reporting in Power BI
- Mentor junior analysts and review their work
Required qualifications
- 4+ years in analytics
- At least 3 years in marketing or acquisition analytics (DTC, subscription, e-commerce, or an agency)
- Advanced SQL including multi-step CTEs, window functions, cohort and funnel construction, deduplicating event and order data, and debugging queries
- Proficiency in Power BI including data modeling
- Hands-on experience designing and reading incrementality tests
- Deep understanding of how MMM works
- Ability to present to senior, non-technical stakeholders
Nice to have
- Databricks experience
- dbt experience
- Python
Benefits
- Medical, dental, vision, and life insurance
- Employer-funded HSA
- Short & long-term disability benefits
- 401(k) with generous employer match
- Annual bonus based on company performance
- Unlimited paid time off policy
- 20 weeks parental leave
- Annual Learning & Development stipend
- Access to personal and professional coaching through BetterUp
- Free Custom Classic ButcherBox each month
- Weekly lunch reimbursement
- Reimbursement for wellness activities
About the company
ButcherBox is a certified B Corp headquartered in Boston that delivers grass-fed beef, organic chicken, pork, and wild-caught seafood directly to members. The company is a mission-driven organization focused on treating the planet with respect and improving the lives of animals and farmers.