Product Marketing Manager

The role

You will own and scale the sales enablement function by building product education programmes, competitive intelligence, and AI-driven workflows. You will work at the intersection of Product, Sales, and Marketing to drive customer insights and product adoption campaigns.

What you will do

• Design and own a structured customer insights programme
• Run customer interviews, surveys, win/loss and churn analysis
• Segment customers by vertical, use case and product usage
• Turn insights into updates to positioning, product feedback and campaign priorities
• Deliver a regular insights readout to Product, Sales, and Leadership
• Own the customer communications strategy and calendar
• Build lifecycle communications across email, in-product, webinars and account-led channels
• Create customer-facing assets such as release notes, product updates, onboarding guides and FAQs
• Plan and run campaigns that drive adoption of new and underused products
• Maintain a single source of truth for product, positioning and capability information

Required qualifications

• Experience in fintech, payments, or crypto/stablecoin infrastructure
• A track record of building sales enablement programmes and systems
• Strong understanding of competitive positioning and market intelligence frameworks
• Experience implementing automation and AI tooling in marketing or sales workflows
• Proven ability to work cross-functionally and drive alignment across Product, Sales, and Marketing
• A structured, systems-thinking mindset with a bias for execution

Benefits

• Fair and competitive salary
• Meaningful ownership in the business through our employee option scheme
• Flexible working hours
• Hybrid working
• A flexible approach to holiday
• Opportunities to travel to our offices around the world

About the company

BVNK is the stablecoin-powered financial stack for enterprises and is now part of Mastercard. They enable businesses to move money in seconds across 130+ countries using fiat and digital assets.