Principal Brand Design Lead I

The role

The Principal Brand Design Lead will own and evolve CMT's brand identity into CMT.AI. This person will build a living Figma design system and connect it to AI tools to automate production at scale.

What you will do

• Own CMT's brand identity and its evolution into CMT.AI across all touchpoints
• Build and maintain CMT's brand standards as a complete Figma system
• Document the standards and publish guidelines for company-wide self-service
• Drive adoption across the company and train non-designers to use libraries
• Connect the Figma system to generative and agentic AI tools to automate production
• Select tools and set guardrails for quality, legal safety, and brand integrity
• Lead flagship creative including brand campaigns and website visual systems
• Design and refine sales and marketing materials
• Work collaboratively with product, marketing, sales, and recruiting
• Run brand reviews and act as the final authority on brand consistency

Required qualifications

• Bachelor's degree or equivalent years of experience and/or certification in graphic design, creative arts, or a related field
• 7+ years of relevant experience in brand and visual design
• At least one full brand system build or refresh rolled out across an organization
• Deep Figma fluency including variables, component architecture, auto layout, libraries, plugins, and the API
• Hands-on experience using generative AI in a production design workflow
• Strong knowledge of Adobe Creative Cloud, specifically Illustrator, Photoshop, and InDesign
• Excellent typography, layout, and systems-thinking skills
• High level of attention to detail with a results-driven attitude
• Demonstrated ability to drive adoption with stakeholders outside design
• Demonstrated ability in time management and multitasking
• Ability to work independently with minimal supervision
• Strong verbal and written communication skills

Nice to have

• After Effects

Benefits

• Medical, Dental, Vision and Life Insurance
• matching 401k
• short-term & long-term disability
• parental leave
• Unlimited Paid Time Off including vacation, sick days & public holidays
• Summer Fridays provide team members with half days to recharge
• Employee resource groups: Black, AAPI, LGBTQIA+, Women, Book Club, and Health & Wellness
• Comprehensive wellness, education, and employee assistance programs

Before you apply

• Please provide a link to your portfolio, including a system you built and what it produced

About the company

Cambridge Mobile Telematics (CMT) is the world’s largest telematics and AI company for safer mobility. Its mission is to make the world’s roads and drivers safer.