Senior Product Marketing Manager

The role

You will develop and execute go-to-market strategies for a range of products. You will lead messaging, positioning, and content planning while collaborating with cross-functional teams to drive awareness and adoption.

What you will do

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts.
• Lead content planning with product managers including website copy, whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns with regional marketing teams to drive pipeline growth.
• Launch new products and features by leading cross-functional teams.
• Run competitive analysis to evolve positioning.
• Support the customer success team on driving customer engagement and growth through upsell and cross-sell strategies.
• Plan and execute global events, live webinars, and community meetups.

Required qualifications

• Passion for technology and open source.
• Strong storytelling skills.
• Growth mindset.
• Excellent communication skills, both written and verbal.

Nice to have

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.

Benefits

• Fully remote working environment
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at sprints
• Priority Pass for travel and travel upgrades for long haul company events

About the company

Canonical is a leading provider of open source software and operating systems. The company publishes Ubuntu and is a pioneer of global distributed collaboration with 1200+ colleagues in 75+ countries.