Marketing Team Lead

The role

You will lead GTM strategy and campaign execution in a specific functional area. You will align with product, sales, content, and partner teams to deliver integrated plans and drive major launches.

What you will do

• Lead GTM strategy and campaign execution in your functional area
• Align with product, sales, content, and partner teams to deliver integrated plans
• Shape messaging, positioning, and assets that resonate with customers
• Design and run experiments to test your hypothesis
• Drive major launches, marketing initiatives, and growth programs
• Run reviews and retrospectives to improve performance and impact
• Mentor colleagues, strengthen the function, and set high standards for delivery

Required qualifications

• Strong written and verbal communication in English
• Exceptional academic track record from high school and university
• Proven experience in B2B marketing, ideally in software, SaaS, or open source
• Strong track record shaping go-to-market strategy, messaging, and campaigns that move the pipeline
• Fast adaptation to change and new technology adoption in marketing
• A leader, growing and elevating others across the organization
• A solid eye for ROI and effective budget management
• Ability to influence and align stakeholders across the organization
• Excellent communication and storytelling skills for technical solutions
• Skilled at managing complex projects and leading cross-functional teams
• Comfortable using data to evaluate campaigns and refine strategy
• Proactive, outcome-driven, and confident, operating independently at a global scale

Nice to have

• Background in sales-led or ecosystem growth
• Familiarity with ABM (Account-Based Marketing) approaches
• Experience leading go-to-market efforts across a large product portfolio
• Experience managing budgets, agencies, or external vendors
• Understanding of open source communities and business models
• Experience mentoring or leading junior marketers

Benefits

• Fully remote working environment
• Personal learning and development budget of 2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at sprints

About the company

Canonical is a leading provider of open source software and operating systems. The company publishes Ubuntu and is a pioneer of global distributed collaboration with 1200+ colleagues in 75+ countries.