Product Marketing Lead

The role

Product marketers at Canonical sit between product and the market. You will own product marketing for a product area, from the market thesis through to the assets that sales and campaigns run on.

What you will do

• Own positioning, messaging, and the narrative hierarchy for your product area
• Lead product launches end to end with tiering, timeline, cross-functional plan, assets, and post-launch reporting
• Build and maintain the competitive picture for your area
• Support building the enablement that sales actually uses
• Run structured customer and community research, including win-loss
• Partner with demand generation, content, web, and events to turn positioning into campaigns
• Raise the standard of the craft around you through review, mentoring, and shared frameworks

Required qualifications

• Strong written and verbal communication in English
• An exceptional academic track record from high school and university
• Proven product marketing experience in B2B software, SaaS, or open source
• A track record of owning positioning and messaging for a product or portfolio
• Evidence of launches you led that changed a business outcome such as adoption, pipeline, or win rate
• The technical curiosity to hold your own with product managers and engineers
• Comfort using data to test a hypothesis, evaluate a campaign, and change your mind
• Ability to influence and align stakeholders across product, sales, and marketing without formal authority
• Excellent storytelling skills applied to technical solutions, for both developer and executive audiences
• Skill at managing complex, cross-functional projects with several dependencies and a fixed date
• Fast adaptation to change and to new technology in marketing
• Proactive, outcome-driven, and confident operating independently at a global scale

Nice to have

• Experience marketing to developers, or in infrastructure, security, or IoT categories
• Familiarity with open source communities and commercial open source business models
• Experience across both product-led and sales-led motions, and with the handover between them
• Public speaking, webinars, or conference presence in a technical field
• Experience mentoring or leading other product marketers

Benefits

• Fully remote working environment
• Personal learning and development budget of 2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at sprints

About the company

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. The company is a pioneer of global distributed collaboration with 1200+ colleagues in 75+ countries.