CRM Specialist

The role

You will maximize engagement and recurrence for passengers, drivers, and companies through CRM strategies. You will orchestrate the audience lifecycle using Braze to maximize retention, loyalty, and customer lifetime value.

What you will do

• Design local CRM strategy for Riders, Drivers, and B2B verticals.
• Manage user lifecycle including activation, engagement, and reactivation.
• Segment audiences for relevant and personalized messaging.
• Configure, test, and deploy multichannel campaigns using Braze.
• Use advanced personalization logic including Liquid and HTML/CSS.
• Adapt and optimize global automated flows and execute local communications.
• Analyze campaign performance and flows with Tableau and business metrics.
• Maintain database hygiene, deliverability, and contact frequency.
• Coordinate creative production and copy with global content teams.
• Share learnings and operational improvements with global CRM leads.

Required qualifications

• Professional in Industrial Engineering, Systems Engineering, Data Science, Marketing, or related careers.
• Minimum 2 to 4 years of experience in CRM, life cycle marketing, or marketing automation roles.
• Advanced handling of Excel or Google Sheets.
• CRM automation tools (Braze).
• HTML, CSS, and Liquid for personalization.
• Analytical capacity and data interpretation using Tableau / Claude.
• Capacity for customer segmentation, cohort analysis, conversion funnels, and retention measurement.
• Capacity to define and monitor KPIs, interpret results, and generate business recommendations.
• Intermediate English (capacity to understand technical documentation and coordinate with global teams).

About the company

Cabify believes a new way of urban mobility is possible through a sustainable and efficient ecosystem. They work to create products and services that generate economic, social, and environmental value.