EVP, Commercial Sales

The role

The EVP, Commercial Sales will own the Brokerage business with full P&L accountability. This person will set the commercial sales strategy and lead a team of senior sales leaders across Grocery, Natural, Mass, and Club channels.

What you will do

• Own the Commercial Sales P&L including revenue, margin, cost to serve, and headcount.
• Build the annual budget and forecast with precision.
• Set the commercial sales strategy across Grocery, Natural, Mass, and Club.
• Build, develop, and hold accountable a team of senior sales leaders.
• Drive new business wins, client retention, and expansion.
• Lead contract and commission negotiations.
• Own top-to-top relationships with manufacturer client leadership.
• Build executive-level relationships with retail customers.
• Partner with Retail Services, Marketing, Digital Commerce, and Business Intelligence leaders.
• Establish an operating rhythm of KPIs, business reviews, and forecasting.

Required qualifications

• Proven ownership of a sales organization or business unit P&L.
• Deep CPG sales leadership experience at a broker, agency, or manufacturer.
• Hands-on experience selling into Mass and/or Club retailers.
• Ability to lead across Grocery and Natural channels.
• Experience leading leaders across a multi-layered organization.
• Executive-level relationships and credibility with retail buyers and manufacturer client leadership.
• Strong business acumen in trade spend, retail math, and syndicated data (Circana, NielsenIQ, SPINS).
• Track record of winning new business and leading teams through change.

Nice to have

• Experience inside an integrated commerce agency that blends sales, marketing, digital commerce, and in-store execution.
• Experience with broker or agency M&A, including integrating acquired teams and client portfolios.
• An MBA or advanced degree in business or related field.

Benefits

• PTO & Sick Days
• 11 paid company holidays + 1 floating holiday per year
• 2 paid volunteer days per year
• Bonus eligible
• 3 months fully paid parental leave (regardless of gender)
• Medical, dental, and vision
• Paid company life insurance
• 401k with company match
• Summer hours (half day Fridays from Memorial Day through Labor Day)
• Work from home flexibility

About the company

C.A. Fortune is a national consumer-centric integrated commerce agency built to help brands win at retail. They deliver sales strategy, in-store execution, full-service marketing, and digital commerce.