Vertical Marketing Manager, Healthcare

The role

The Vertical Marketing Manager will own the healthcare business strategy and performance at CallRail. You will build healthcare personas, positioning, and messaging while partnering with cross-functional teams to drive acquisition and revenue.

What you will do

• Own the go-to-market strategy for the healthcare business
• Manage healthcare business performance including MRR, churn, ARPU, and conversion rate
• Report healthcare performance to leadership
• Act as the subject matter expert on the healthcare market
• Own healthcare buyer personas, value propositions, positioning, and messaging
• Track the competitive set and feed intelligence to product, sales, and leadership
• Validate market requirements through customer interviews, surveys, and data
• Represent CallRail in conference and industry speaking engagements, webinars, and podcasts
• Serve as the hub between sales, product, customer marketing, and demand generation
• Partner with product development teams as the voice of the healthcare customer

Required qualifications

• BS/BA
• 4–6 years of experience in a strategic marketing role
• Direct experience in healthcare, healthtech, or an adjacent health-related field
• Track record of owning a strategy end to end and being accountable for results
• Strong analytical instincts and comfort with data
• Excellent written and verbal communication
• Ability to influence and align cross-functional partners without formal authority
• Comfort operating in a fast-moving environment

Nice to have

• B2B SaaS or martech vertical, industry, or product marketing experience
• Experience presenting at industry conferences or building a personal presence in a vertical community
• Familiarity with healthcare marketing and patient acquisition, HIPAA-conscious marketing practices, or the healthcare technology stack (EHR, practice management, patient engagement, and CRM tools)
• Experience building or influencing a partner and integration ecosystem

Benefits

• Healthcare (one option covered at 100% for employees)
• Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually
• Regular company outings and events

About the company

CallRail is a lead engagement platform that shows businesses which marketing drives their calls, forms, and chats. They help businesses answer, qualify, and route leads around the clock.