Senior Product Marketing Manager

The role

You will lead the development and execution of go-to-market strategies for AI-powered products within a SaaS lead tracking, engagement and insights platform. You will own positioning, messaging, and performance for your product portfolio.

What you will do

• Own positioning and messaging for AI products
• Manage performance across portfolio using acquisition, adoption, conversion, and churn data
• Recommend pricing and packaging strategies
• Identify opportunities and insights regarding AI adoption and buyer trends
• Partner with Product to create narratives connecting features to customer value
• Analyze customer, product, and sales data to define segments and size opportunities
• Act as the voice of the customer through research and feedback
• Partner with Marketing and Sales to test and scale GTM strategies
• Enable Sales and Support with messaging, training, and tools
• Lead go-to-market launches for new products and capabilities

Required qualifications

• BBS/BA
• 7+ years experience in strategic marketing or product marketing
• Deep, proven expertise in market research, positioning, messaging, pricing, and go-to-market strategy
• Track record of leading product & feature launches and GTM strategies
• Ability to independently lead complex initiatives from strategy through execution
• Ability to operate in a high-velocity, ambiguous environment
• Exceptional communication and writing skills
• Comfortable manipulating and analyzing large datasets
• Fluency in Excel/Google Sheets and performance metrics
• Strong analytical mindset
• Strong cross-functional influence
• Strong prioritization and judgment

Nice to have

• Experience within MarTech, AI, or B2B SaaS
• Experience with marketing attribution
• Experience with SMB audiences
• Looker experience

Benefits

• Healthcare (one option covered at 100% for employees)
• Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually
• Regular company outings and events

About the company

CallRail is a SaaS lead tracking, engagement and insights platform. The company values diverse creative practices and forms of knowledge.