Vertical Marketing Manager, Automotive & Emerging SMB Verticals

The role

You will own the go-to-market strategy and business performance for a portfolio of emerging markets, with a focus on automotive. You will build personas, positioning, and messaging while partnering with cross-functional teams to drive acquisition and revenue.

What you will do

• Own the go-to-market strategy across automotive and other SMB verticals
• Manage portfolio strategy and business performance including MRR, churn, and conversion rates
• Act as the subject matter expert on the automotive aftermarket
• Develop automotive buyer personas, value propositions, and messaging
• Track the competitive set and feed intelligence to product, sales, and leadership
• Validate market requirements through customer interviews and data
• Represent the company at trade shows, speaking engagements, and webinars
• Size and evaluate new market opportunities
• Serve as a hub between sales, product, and marketing teams
• Enable sales and support through training and collateral

Required qualifications

• BS/BA
• 4–6 years of experience in a strategic marketing role focused on small business buyers
• Direct experience marketing to automotive businesses
• Track record of owning a strategy end to end and being accountable for results
• Experience entering or evaluating a new market
• Strong analytical instincts and comfort with data
• Excellent written and verbal communication
• Ability to influence and align cross-functional partners without formal authority
• Comfort operating in a fast-moving environment
• Continuous adoption of AI technologies

Benefits

• Healthcare (one option covered at 100% for employees)
• Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually
• Regular company outings and events

About the company

CallRail is a lead engagement platform that shows businesses which marketing drives their calls, forms, and chats.