Vertical Marketing Manager, Home Services

About the job

The Position CallRail is a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and we help them answer, qualify, and route those leads around the clock. Home services is one of our largest and fastest-moving markets, and we're looking for a Vertical Marketing Manager to own it. Think of the role as general manager for home services: you set the strategy, you own the number, and you're the company's go-to on this market. You'll build the home services personas, positioning, and messaging, verticalizing our go-to-market narrative for this audience. From there you'll partner with demand generation, customer marketing, and content on how it comes to…