Carta
Senior / Lead Customer Marketing Manager
San Francisco, CA, New York, NY; Seattle, WA. Posted 2 months ago
The role
You will define customer marketing strategy to accelerate expansion for the Cap Table business. You will execute upsell and cross-sell programs using integrated marketing approaches and AI automation.
What you will do
- Define strategy for customer marketing across channels to accelerate expansion for Cap Table business
- Prioritize customer experience within campaign strategy
- Use campaign data and insights to improve segmentation and audience targeting
- Act as a member of the planning and prioritization team for quarterly and annual planning
- Own execution of upsell and cross-sell programs for various products
- Lead integrated marketing including content, events, paid, and customer comms
- Collaborate with Sales, Product, Product Marketing, CSM, Lifecycle, and Marketing Ops
- Build and scale in-product discovery campaigns
- Leverage AI for account intelligence and account-based marketing
- Generate demand from customer-focused product launches
Required qualifications
- 6+ years of customer or growth marketing experience
- Experience partnering cross-functionally across Product, Product Marketing, Sales, CSM, Lifecycle, and Marketing Ops
- Comfortable designing multi-channel GTM motions including in-product, email nurtures, events, paid social, and outbound campaigns
- Ability to build and scale automated programs using trigger and workflows
- Customer obsessed, data driven, and fluent using insights to shape priorities and optimize campaigns
- Thrives in a fast-paced, ambiguous environment with a strong bias toward action
- BA required
Nice to have
- preferably in B2B SaaS
- outbound marketing recommended
- Financial services or Private capital background a plus
Benefits
- market competitive salary
- equity for all full time roles
- exceptional benefits
- commissions plans for applicable roles
About the company
Carta is the connected platform and AI-native ecosystem for private capital. It provides software, services, and legal infrastructure for founders, fund managers, and legal teams.