Senior / Lead Product Marketing Manager

The role

You will focus on GTM enablement by positioning, launching, and sustaining products for private markets finance personas. You will develop sales assets, execute outbound PMM strategy, and collaborate cross-functionally to align GTM motions.

What you will do

• Position, launch, and sustain products for private markets finance personas
• Develop sales decks, battlecards, objection-handling guides, one-pagers, and demo narratives
• Build and execute outbound PMM strategy in partnership with Sales
• Deploy PMM planning and prioritization to move revenue
• Partner with Demand Generation and Integrated Marketing on outbound campaigns
• Enable creative execution through high-quality briefs
• Operate cross-functionally across PMM, Creative, Enablement, Ops, and Sales
• Develop segment and persona-level messaging
• Track launch and enablement performance analytics
• Collaborate with Customer Marketing on upsell and cross-sell plays

Required qualifications

• 6+ years of hands-on product marketing/GTM experience
• Motivation to work collaboratively in a fast-paced, ever-changing environment
• Creative problem solving skills
• Ability to diagnose problems and drive towards creative solutions
• Excellent communication skills

Nice to have

• SaaS fintech experience
• Product marketing experience at companies that serve VC or similar investor types

Benefits

• Market competitive salary
• Equity for all full time roles
• Exceptional benefits
• Commissions plans for applicable roles

About the company

Carta is a connected platform and AI-native ecosystem for private capital. It provides software, services, and legal infrastructure for founders, fund managers, and legal teams.