Senior / Lead Product Marketing Manager

The role

You will own audience intelligence, full-funnel messaging, and content systems for PE and VC segments. You will also build AI-powered PMM infrastructure and support integrated outbound campaigns.

What you will do

• Build and maintain data-driven buyer personas for PE and VC buyers
• Lead full-funnel messaging across PE and VC segments
• Develop campaign content, interactive demos, email programs, event materials, and webinars
• Build and deploy AI-powered PMM infrastructure using Claude
• Partner with Demand Generation and Integrated Marketing to execute outbound campaigns
• Track content and campaign impact and build reporting to connect activity to business outcomes

Required qualifications

• 6+ years of hands-on product marketing and GTM experience, with a focus on enterprise SaaS
• Deep expertise building and maintaining buyer personas from primary and secondary research
• Strong full-funnel messaging experience
• Proven track record executing integrated outbound campaigns for enterprise buying committees
• A content systems mindset
• Analytics orientation
• Strong copywriting instincts
• Collaborative mindset across product, marketing, sales, and creative

Benefits

• market competitive salary
• equity for all full time roles
• exceptional benefits

About the company

Carta is the connected platform and AI-native ecosystem for private capital. It provides software, services, and legal infrastructure for founders, fund managers, and legal teams.