Demand Generation Marketing Manager, Private Equity

The role

You will research, develop, and execute end-to-end campaigns to drive net-new firms to private equity and alternative assets products. You will collaborate with Sales, Product, and Marketing to test strategies and drive business objectives.

What you will do

• Research, develop, and execute end-to-end campaigns to drive net-new firms to private equity and alternative assets products
• Collaborate with Sales, Product, and all parts of Marketing to test marketing strategies
• Drive quarterly business objectives through coordinated campaigns
• Own 6Sense ABM targeting, lifecycle streams, and SFDC campaign tracking for PE Investor prospects
• Use performance data to iterate and improve conversion at every stage
• Coordinate cross-functionally with Sales, Customer Success, BD, and Product to identify high-propensity accounts
• Scale successful initiatives into repeatable growth plays
• Identify, drive, and execute on strategic growth initiatives and tests

Required qualifications

• 6+ years of experience in demand gen

Nice to have

• Experience in B2B SaaS, fintech, or financial services
• Experience with 6Sense
• Experience with Marketo
• Experience with Salesforce
• Financial services or industry experience

Benefits

• Market competitive salary
• Equity for all full time roles
• Exceptional benefits
• Commissions plans for applicable roles

About the company

Carta is the connected platform and AI-native ecosystem for private capital. It provides software, services, and legal infrastructure for founders, fund managers, and legal teams.