SEO & GEO Strategist

The role

The SEO & GEO Strategist owns how CaseGuard appears in traditional organic search and AI-generated answers. You will optimize the existing site, build documentation for AI systems to pull from, and monitor keyword and prompt performance.

What you will do

• Own on-page, technical, and content SEO across caseguard.com
• Make CaseGuard more discoverable in AI search by structuring content for retrieval and citation
• Implement and maintain structured data
• Conduct regular SEO and AEO audits and turn findings into a prioritized roadmap
• Stay current on how AI Overviews, answer engines, and LLM citation behavior are evolving
• Create and maintain guides, help center documentation, and product playbooks
• Run keyword research and prompt monitoring
• Track performance in GA4, Google Search Console, and an SEO platform
• Work cross-functionally with Product, Sales, and Support

Required qualifications

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience)
• 2–4 years of experience in SEO, AEO/GEO, content marketing, or digital marketing
• Hands-on experience with an SEO platform such as Semrush (or Ahrefs, Moz, or similar), Google Search Console, and GA4
• Working knowledge of technical SEO fundamentals: crawling and indexation, site speed, redirects, canonicals, sitemaps, and structured data
• Demonstrated understanding of how AI answer engines surface and cite content
• Strong writing and editing skills
• Demonstrated ability to come up to speed quickly on a new project, balance multiple tasks, and provide a quick return on a documentation project
• Analytical mindset with comfort pulling, interpreting, and presenting data
• Attention to detail and strong organizational skills

Nice to have

• Experience in B2B SaaS, government tech, or a regulated industry
• Familiarity with WordPress

Benefits

• Competitive Salary
• Stock Option
• Medical, Dental, and Vision Insurance
• 401K
• Paid Vacation
• Ten paid holidays per year
• Friendly and Learning environment

About the company

CaseGuard is a software company that helps law enforcement agencies, federal agencies, hospitals, schools, airports, and others manage all their media redaction needs in one easy-to-use redaction software.