Marketing Team Lead

The role

The Marketing Team Lead will lead and coach a lean marketing team while staying hands-on with execution. This person owns go-to-market strategies including lead generation campaigns, content and search presence, and product launches.

What you will do

• Lead, coach, and set weekly priorities for the marketing team.
• Plan and run the team's quarterly OKRs and report results to leadership.
• Own demand generation and paid search including Google Ads campaigns.
• Partner with Sales on lead quality, follow-up, and handoff.
• Build landing pages, forms, and email nurture flows.
• Set content and search strategy for caseguard.com including blogs and case studies.
• Guide the team's SEO and GEO work.
• Lead product marketing by sharpening positioning and messaging.
• Run product and feature launches with the Product team.
• Create comparison pages, battlecards, and sales materials.

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• 2–5 years of experience in product or growth marketing.
• Experience leading people or projects, such as managing a teammate, mentoring junior marketers, or running cross-functional campaigns.
• Proven track record of generating leads and pipeline, with results you can share.
• Hands-on experience with Google Ads, GA4, Google Search Console, Salesforce, and an SEO platform such as Semrush (or Ahrefs, Moz, or similar).
• Working understanding of SEO and how AI answer engines surface and cite content.
• Strong writing and editing skills.
• Demonstrated ability to set priorities, balance multiple projects, and move between strategy and execution.
• Analytical mindset with comfort pulling, interpreting, and presenting data.

Nice to have

• Experience marketing to government, law enforcement, legal, or healthcare buyers
• Experience running webinars, partner programs, or co-marketing
• Familiarity with WordPress and marketing automation tools

Benefits

• Competitive Salary
• Stock Option
• Medical, Dental, and Vision Insurance
• 401K
• Paid Vacation
• Ten paid holidays per year
• Friendly and Learning environment

About the company

CaseGuard is a software company that helps law enforcement agencies, federal agencies, hospitals, schools, airports, and others manage all their media redaction needs in one easy-to-use redaction software.