Global VP of Marketing

The role

The Global VP of Marketing will lead global marketing strategy and execution across brand, content, digital, product marketing, demand generation, and events. This person will lead a team to build the brand, generate demand and revenue, and expand market share.

What you will do

• Partner with Product and Sales on go-to-market strategy, positioning, and messaging for product and feature releases.
• Build a repeatable playbook for product launches.
• Own the marketing engine from pipeline to revenue, including demand generation, product marketing, and sales alignment.
• Define and protect a cohesive brand identity and narrative.
• Ensure consistent brand storytelling across regions and channels.
• Build, mentor, and lead a global marketing team.
• Track and report marketing contribution to pipeline, revenue, and brand health.
• Own the marketing budget and allocate it to channels and partners.

Required qualifications

• Proven success leading end-to-end product launches with measurable commercial impact.
• Hands-on GTM experience in a SaaS-modeled business.
• Track record of building brand and product stories.
• 10-15+ years in marketing.
• 5+ years in a senior leadership role, ideally within B2B SaaS or technology.
• Exceptional leadership and team-building skills.
• Experience managing cross-functional, global resources.
• Fluency in A/B testing, conversion optimization, and segmentation.
• Working knowledge with marketing automation, analytics, and CRM platforms (e.g., HubSpot, Marketo, Salesforce, Google Analytics).
• Strong analytical, communication, and presentation skills.

Nice to have

• Deep sports tech expertise
• Experience in sports, tech, or entertainment

Benefits

• Generous paid leave
• Recognized company holidays
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan with company match

Before you apply

• All offers of employment are subject to Catapult's positive prehire check.

About the company

Catapult is a sports technology company that empowers professional teams to make data-driven decisions. They provide health, performance, video, and AI insights to over 5,000+ teams around the world.