Catapultsports
Senior Product Marketing Manager
Boston, MA. Posted a month ago
The role
You will lead the positioning and go-to-market execution for the Tactics & Coaching product portfolio. You will develop value propositions and drive launches for American Football, Basketball, and Ice Hockey products.
What you will do
- Own go-to-market launch strategy and execution for Tactics & Coaching products
- Develop and maintain clear positioning and value propositions for the T&C portfolio
- Build and maintain vertical messaging architecture
- Monitor and maintain competitive intelligence and positioning
- Capture and synthesise sales and market feedback
- Evolve the product narrative by integrating product updates and customer feedback
- Own the T&C launch governance process
- Act as operational owner of the Global Marketing Calendar
- Ensure cross-vertical messaging consistency
- Define and uphold the quality bar and best practices for Product Marketing deliverables
Required qualifications
- Extensive experience in Product Marketing, Product Management or related GTM roles
- Strong ability to translate complex technology into clear and compelling customer value propositions
- Strong writing skills
- Strong organisational skills with the ability to coordinate cross-functional teams
- Commercial mindset with interest in market dynamics and competitive positioning
- Willingness to travel and support events outside standard business hours when required
Nice to have
- Experience working in a scale-up or start-up environment
- Experience working directly with Founders, or senior leadership and owning initiatives end-to-end
Benefits
- Generous paid leave
- Recognized company holidays
- Health, Dental, and Vision insurance
- 401(k) retirement plan with company match
Before you apply
- All offers of employment are subject to Catapult's positive prehire check
About the company
Catapult is a sports technology company that empowers professional teams to make data-driven decisions. They provide health, performance, video, and AI insights to over 5,000 teams around the world.