Creative Strategist

The role

You will own creative strategy across paid social platforms. You will turn customer insights, performance data, and trends into ad concepts that drive revenue.

What you will do

• Develop ad angles, hooks, and concepts rooted in customer pain points, reviews, UGC, and competitor research
• Translate product features into clear, compelling value propositions
• Build and maintain creative frameworks
• Analyze creative performance and identify winning patterns
• Diagnose why ads succeed or fail
• Monitor creative fatigue and recommend iterations or refreshes
• Write clear, actionable creative briefs for designers, editors, and creators
• Direct visual structure, messaging flow, hooks, CTAs, and platform placement
• Design structured creative testing plans
• Work closely with media buyers, UGC managers, designers, and editors

Required qualifications

• Proven experience as a Creative Strategist, Performance Marketer, or similar role in e-commerce / DTC
• Strong understanding of direct response marketing
• Experience working with paid social platforms
• Ability to think analytically and creatively
• Comfortable making decisions based on data, not opinions
• Excellent written communication

Nice to have

• TikTok Shop or UGC-heavy brand experience
• Experience scaling winning creatives past initial tests
• Familiarity with CRO and landing page optimization
• Ability to source or coach UGC creators

About the company

Catch Creation is a global eCommerce company that creates, grows, and manages online brands. Their remote-first culture allows talented people from around the world to collaborate and innovate.