Catchcreationllc
Head of TikTok Shop
Remote (Miami/Brickell, FL preferred). Posted 9 months ago
The role
The Head of TikTok Shop will own the entire TikTok Shop ecosystem, including creator recruitment, content strategy, and LIVE shopping coordination. You will manage an agency partner and build an internal team to drive organic growth and shop optimization.
What you will do
- Own the day-to-day relationship with the in-house outreach team
- Review LIVE performance analytics and provide strategic direction
- Coordinate product sample shipments, inventory availability, and promotional calendars
- Build and manage an internal creator outreach team
- Develop tiered affiliate commission structures and incentive programs
- Identify and cultivate relationships with high-performing creators and influencers
- Oversee content creation workflows from ideation to publishing
- Manage TikTok Seller Center including product listings and pricing strategy
- Monitor and resolve shop violations and account health concerns
- Build, hire, and manage the internal TikTok Shop team
Required qualifications
- 2+ years of hands-on TikTok Shop management experience at a brand or agency generating significant GMV
- Proven track record of scaling TikTok Shop revenue through affiliate programs and creator partnerships
- Deep expertise in TikTok Seller Center, affiliate management systems, and platform analytics
- Experience managing and building creator/affiliate outreach teams
- Strong understanding of content performance metrics
- Experience working with agencies and holding external partners accountable
- Exceptional communication skills
Nice to have
- Experience with physical products, particularly pet products or home goods
- Background in direct-response marketing
- Experience with LIVE shopping production and optimization
- Familiarity with TikTok Ads and Spark Ads integration
- Experience in high-growth, entrepreneurial environments
- You actually use TikTok Shop as a consumer and understand the user experience
Benefits
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Flexible PTO policy
- Office in Brickell, Miami (opening soon) with hybrid/remote flexibility
Before you apply
- Candidates without direct TikTok Shop experience will not be considered
About the company
Catch Creation is a global eCommerce company that creates, grows, and manages online brands. Muddy Mat is their flagship 9-figure pet products brand.