CHIEF FINANCIAL OFFICER (CFO)

The role

The CFO will own the entire finance function and lead a team of four. This person will manage strategic finance, financial operations, unit economics, cash management, and team leadership for a high-growth eCommerce business.

What you will do

• Lead preparation for capital raise or strategic exit
• Manage Quality of Earnings process and due diligence
• Build and maintain relationships with banks, lenders, and capital partners
• Develop 12-24 month financial forecasts and scenario models
• Own capital allocation strategy
• Clean up and optimize Fulfil.io ERP system
• Ensure timely and accurate monthly, quarterly, and annual close processes
• Own all financial reporting including P&L, balance sheet, and cash flow
• Oversee AP/AR, payment processing, and vendor payment cycles
• Manage bank reconciliations across multiple platforms

Required qualifications

• 7+ years of progressive finance experience
• At least 3 years in a senior finance leadership role (VP Finance, Head of Finance, or CFO)
• Direct experience with DTC / e-commerce businesses, ideally consumer products at $50M+ revenue
• Proven track record preparing a company for exit, raise, or M&A transaction
• Hands-on experience with ERP systems (Fulfil.io, NetSuite, or similar)
• Experience managing Quality of Earnings (QoE) process and investor/buyer due diligence
• Strong understanding of GAAP, revenue recognition, inventory accounting, and accrual accounting
• Experience managing offshore finance teams (Philippines, Colombia, or similar)
• Proficiency with QuickBooks Online, Shopify, Amazon Seller Central, and financial reporting tools
• Financial modeling, forecasting, and scenario analysis
• Cash flow management and working capital optimization
• Unit economics, CAC/LTV analysis, and channel profitability

Nice to have

• SQL or BI tools (Looker, Tableau)
• Experience at a high-growth DTC brand ($50M-$500M revenue range)
• Background in valuation, investment banking, or private equity
• CPA or MBA
• Experience with DRTV (direct response television) or performance marketing economics
• Familiarity with fulfillment/3PL cost optimization and supply chain finance

Benefits

• Base Salary $200,000 - $250,000 annually
• 20-25% Performance Bonus once qualified
• 401(k) with company match
• Full medical, dental, and vision insurance
• Flexible PTO policy
• Equity participation in exit event

About the company

Catch Creation is a global eCommerce company that creates, grows, and manages online brands. Muddy Mat is a 9 figure revenue direct-to-consumer pet products brand within their portfolio.