Head of Retail Expansion

The role

The Head of Retail Expansion will own the strategy and execution of bringing Muddy Mat into physical retail and wholesale channels globally. This senior business development and sales leadership position focuses on getting the brand onto retail shelves and building distributor relationships.

What you will do

• Identify, pitch, and close deals with major US retailers
• Develop and execute retail go-to-market strategy for each channel
• Negotiate terms, margins, co-op advertising, and shelf space agreements
• Own the retail P&L and be accountable for revenue targets and channel profitability
• Build and manage relationships with international distributors
• Evaluate and select distribution partners
• Develop market entry strategies for each region
• Negotiate distributor agreements
• Coordinate with internal teams on international inventory planning, forecasting, and supply chain logistics
• Manage day-to-day wholesale account relationships with retail buyers

Required qualifications

• 8+ years of experience in retail sales, wholesale, or business development in consumer goods
• Proven, demonstrable track record of taking a DTC or ecommerce-native brand into physical retail at national or big-box retailers
• Direct experience managing international distributors and launching products into retail markets outside the United States
• Existing relationships with retail buyers at major chains in pet, home, housewares, or consumer goods categories
• Deep understanding of retail economics: margin structures, trade spend, co-op programs, slotting fees, and promotional planning
• Experience with retail-specific packaging, compliance, barcode/UPC requirements, and planogram standards
• Strong negotiation skills with a track record of closing complex, high-value retail agreements
• Ability to own a P&L and be accountable for a revenue target

Nice to have

• Experience specifically in the pet products, home goods, or housewares categories
• Background working at a high-growth DTC brand that successfully expanded into retail
• Familiarity with Amazon and other marketplace dynamics and how they interact with retail channel strategy
• Experience working with or selling into UK, EU, Canadian, and Australian retail markets
• Existing distributor network in international markets
• Experience managing retail broker relationships (Walmart, Target)

Benefits

• Competitive base salary
• Performance-based bonus tied to retail revenue targets
• Equity participation
• Full benefits package

About the company

Catch Creation is a global eCommerce company that creates, grows, and manages online brands. Muddy Mat is their pet-friendly home products brand with over 50,000 five-star reviews and a 9 figure a year brand.