Catchcreationllc
Media Buyer - Native Ads
Remote. Posted 6 months ago
The role
You will launch and scale Taboola and Outbrain from scratch to a target of ~$25K/day in profitable spend. You will manage campaigns, tracking, and reporting while briefing the creative team on performance data.
What you will do
- Launch and scale Taboola and Outbrain from zero to a ~$25K/day profitable spend target
- Structure campaigns, ad sets, and creative tests across both platforms
- Manage site and publisher-level performance including blocklisting, allowlisting, bid modifiers, and dayparting
- Determine test winners and losers using a structured framework
- Set up and maintain tracking in Voluum
- Brief the creative team on new angles, hooks, and thumbnails based on performance data
- Navigate Taboola and Outbrain compliance reviews
- Own daily, weekly, and monthly reporting on channel health, scale trajectory, and learnings
Required qualifications
- 3+ years buying specifically on Taboola and Outbrain
- Verifiable experience scaling individual accounts past $10K/day
- Direct-response background
- Fluent in Voluum or equivalent click tracker (RedTrack, BeMob) at the sub-ID level
- Comfortable in Northbeam or a comparable MTA platform
- Strong instincts for advertorial funnels
- Disciplined testing methodology
- Comfortable owning a channel build from scratch
Nice to have
- Experience launching native in additional ecosystems: Revcontent, MGID, Yahoo DSP
- Background in pet, home goods, or general physical product e-commerce
- Experience briefing creative teams on native-specific angles and hooks
About the company
Catch Creation is a global eCommerce company that creates, grows, and manages online brands. The team operates in a fully remote environment.