Product Manager - Business Processes

The role

This individual-contributor role owns product-led customer journeys across target markets. You will focus on SMB self-service journeys and improving how enterprise customers discover, evaluate, activate, adopt, and expand.

What you will do

• Own and improve the end-to-end PLG journey across customer segments.
• Define segment-specific product-led journeys for SMB and enterprise customers.
• Drive self-service onboarding, configuration, and purchase experiences for SMB.
• Identify ways to accelerate evaluation, activation, and adoption for enterprise customers.
• Define key activation and aha moments for different customer segments.
• Own product requirements for trials, free experiences, packaging, and pricing UX.
• Define, instrument, and monitor PLG metrics.
• Use product analytics, customer research, and experimentation to improve outcomes.
• Partner with cross-functional teams to create seamless journeys.
• Identify product-usage signals to trigger recommendations or sales outreach.

Required qualifications

• 5+ years of Product Management experience in B2B SaaS.
• Deep understanding of Product-Led Growth, including SaaS metrics, freemium and trial models, and PLG-driven customer journeys.
• Strong experience defining and delivering user-facing product experiences with a solid understanding of UI/UX principles.
• Understanding of the SMB networking and security market, including customer needs and services purchased.
• Strong leadership and communication skills with the ability to influence cross-functional teams.

Nice to have

• Background or strong familiarity with networking and security technologies

About the company

Cato Networks is the converged network and security cloud for the AI era. The company provides a unified, cloud-native platform to prioritize risks and stop threats across users, applications, data, and AI agents.