Catonetworks
GTM Product Marketing Manager EMEA
London, England, United Kingdom. Posted 2 months ago
The role
This person will accelerate sales execution and improve conversion rates primarily across the EMEA region. They will serve as a regional product marketing subject matter expert to help sellers win faster.
What you will do
- Turn use cases and cross-sell motions into focused programs to help the field identify and progress opportunities.
- Take new capabilities from launch to field execution.
- Provide sales teams with messaging, plays, training, and real-world insights.
- Partner with Demand Gen, Sales, and RevOps to build targeted GTM motions.
- Develop regional activation content and programs.
- Create playbooks with talk tracks, discovery questions, objection handling, competitive positioning, and customer value.
- Join Deal Reg and Pod calls and review Gong conversations to understand field needs.
- Bring customer and seller feedback back to Product Marketing and the broader GTM organization.
- Track seller adoption, Stage 1 to Stage 2 conversion, win rates, and other GTM signals.
Required qualifications
- 5+ years of experience in Product Marketing, Sales Strategy, or GTM roles within cybersecurity.
- Familiarity with sales methodologies such as MEDDPICC, Challenger, and Value Selling.
- Strong domain expertise in SASE, SD-WAN, Zero Trust, and Cloud Security.
- Analytical thinker comfortable with funnel analysis, win/loss data, and usage metrics.
- Ability to influence across teams and executive stakeholders.
- Thrive in fast-paced, high-growth, and cross-functional environments.
About the company
Cato Networks is the converged network and security cloud for the AI era. The company provides a unified, cloud-native platform to prioritize risks and stop threats across users, applications, data, and AI agents.