Demand Generation Manager

The role

The Demand Generation Manager – North America owns the end-to-end demand generation strategy and execution for the region. This person translates regional sales targets into demand generation plans and manages the marketing-sourced pipeline target.

What you will do

• Own North America demand generation end-to-end including strategy, planning, execution, and optimization.
• Own the regional marketing-sourced pipeline target.
• Build and run webinars, content syndication, email marketing, nurture programs, paid digital campaigns, and account-based marketing.
• Measure campaign and funnel performance to improve conversion and lead quality.
• Serve as the primary demand generation partner for North America sales.
• Own and manage the North America demand generation budget.
• Build working relationships with Sales, regional marketing, Content, Localization, PPC, and Marketing Operations.
• Partner with global marketing teams to adapt campaigns to North American buyer needs.
• Own vendor selection and manage relationships with third-party vendors and agencies.
• Partner with Sales, SDR/BDR teams, and Marketing Operations on lead qualification and routing.

Required qualifications

• 5+ years of experience in B2B demand generation or growth marketing
• Experience working in cybersecurity, security, or networking companies
• Proven experience owning a marketing-sourced pipeline target
• Experience developing and executing demand generation programs for North America
• Demonstrated end-to-end campaign ownership
• Hands-on experience with webinars, content syndication, email marketing, nurture programs, and paid digital campaigns
• Experience developing and executing account-based marketing programs
• Deep understanding of Salesforce and hands-on experience using it
• Practical experience with marketing automation platforms and campaign reporting tools
• Strong understanding of the B2B funnel, lead lifecycle, buying groups, and campaign attribution
• Experience working in global companies with large marketing teams
• Ability to work independently, take initiative, and prioritize competing needs

Nice to have

• Experience using AI and automation to improve campaign execution, personalization, and operational efficiency

Benefits

• health/vision/dental insurance
• 401(k)
• stock options
• Health Savings/Flexible Spending Accounts
• flexible time-off
• paid parental leave
• disability benefits

About the company

Cato Networks is the converged network and security cloud for the AI era. The company provides a unified, cloud-native platform to prioritize risks and stop threats across users, applications, data, and AI agents.