Catonetworks
Regional Marketing Manager
Tokyo Prefecture, Japan. Posted 11 days ago
The role
The Regional Marketing Manager will lead demand generation and partner engagement initiatives. This role designs and executes programs to drive demand and strengthen relationships with decision-makers.
What you will do
- Design and deliver marketing experiences for CISOs and senior security leaders.
- Plan and execute demand generation programs including events, webinars, ABM campaigns, and digital initiatives.
- Collaborate with Sales, Channel, and Regional Marketing teams to support pipeline goals.
- Track, measure, and report on the performance and ROI of marketing campaigns and partner initiatives.
- Own and manage the regional marketing budget.
- Partner with Corporate Marketing, Content, Design, Social, and Product Marketing.
Required qualifications
- 7+ years of experience in B2B field and/or channel marketing.
- Strong understanding of enterprise security buyer personas, particularly CISOs and security executives.
- Proven success in planning and executing regional marketing campaigns and co-marketing initiatives with partners.
- Experience managing regional budgets, marketing spend, and reporting on campaign ROI.
- Ability to work cross-functionally with corporate marketing, design, social media, sales, and partner teams.
- Excellent communication, project management, and organizational skills.
- Proficiency with tools like Salesforce, marketing automation platforms, and partner portals.
- Willingness to travel as needed
Nice to have
- Experience in the cybersecurity or enterprise technology space.
- Experience with account-based marketing (ABM) strategies.
- AI security experience
About the company
Cato Networks is the converged network and security cloud for the AI era. The company provides a unified, cloud-native platform to prioritize risks and stop threats.