Senior Product Marketing Manager

The role

This role defines how to position, launch, and drive adoption of intelligence for large companies. You will own product marketing from customer insight through go-to-market execution.

What you will do

• Develop expertise in core buyers including corporate development, strategy, CVC, and business development teams
• Engage with customers, prospects, and sales teams to understand workflows and pain points
• Translate competitive intelligence into actionable guidance for Product, Sales, and Marketing
• Own product and audience messaging, value propositions, and use cases
• Partner with Sales Enablement to build tools and resources for customer acquisition and adoption
• Define audience, problem, use case, positioning, messaging, and adoption strategy for intelligence
• Own go-to-market strategy for driving awareness and adoption of datasets and intelligence
• Develop messaging, assets, enablement, and distribution plans
• Measure adoption and use feedback to improve messaging, programs, launches, and product strategy

Required qualifications

• 5+ years of B2B product marketing experience focused on data, intelligence, or enterprise software products to senior business buyers
• Strong experience owning product messaging, positioning, launches, and adoption programs
• Ability to understand sophisticated products and customer workflows and translate them into simple, differentiated customer value
• Experience engaging directly with customers and prospects to turn conversations into actionable insights
• Strong commercial instincts and experience partnering with enterprise Sales and Customer Success teams
• Hands-on operator who uses AI to increase speed, quality, and output
• Excellent writer and communicator

Nice to have

• Experience marketing products used for strategic decision-making, deal-making, research, or other high-value enterprise workflows

Benefits

• Competitive cash compensation
• Comprehensive healthcare coverage (PPO, HSA, and FSA options)
• Multiple mental health resources
• 401(k) with company match
• Annual professional development stipend
• Generous paid time off

About the company

CB Insights is the leader in predictive intelligence on private companies. The company provides a platform of AI and data capabilities used by strategy, investment, and business development teams.