Sr. Director Demand Generation & Marketing Operations

The role

You will own the pipeline engine and demand strategy for CentralReach. This player-coach role involves leading a team of four and managing agency partners to deliver marketing-sourced revenue.

What you will do

• Deliver the marketing-sourced and influenced pipeline target
• Build and maintain the pipeline model including channel mix and spend allocation
• Run multi-channel programs across paid, SEO, content, email, webinars, events, and partner channels
• Design and run plays for priority segments
• Partner with Creative and Brand to optimize the website for conversion
• Own the martech stack, including Pardot and CRM integration
• Manage the lead lifecycle including scoring, segmentation, and routing
• Lead the AI strategy for demand generation and marketing operations
• Lead, coach, and develop a 4 person team
• Manage agency and vendor partners on scope, performance, and cost

Required qualifications

• 10+ years of B2B marketing experience
• Significant experience leading demand generation at a SaaS or B2B technology company
• Track record of owning and delivering a pipeline or marketing-sourced revenue number
• Experience in private equity or venture-backed companies during periods of growth and change
• Bachelor's degree in Marketing, Business, Data Analytics, or a related field
• Hands-on expertise with marketing automation (Pardot) and CRM
• Strong analytical skills with CAC, payback, and conversion modeling
• Experience with paid media, SEO, ABM, and email at scale
• Fluency with AI tools
• 3+ years of people management

Nice to have

• Healthcare, health IT, or behavioral health experience
• MBA

Benefits

• Competitive compensation
• Comprehensive health benefits
• Generous PTO
• 401(k) matching
• Paid parental leave
• Hybrid work schedules
• Career development support
• Wellness programs
• Opportunities to give back through CR Cares™

About the company

CentralReach is a provider of autism and IDD care software for ABA, multidisciplinary therapy, and special education. The company is backed by Roper Technologies, Inc.