Senior Alliance Marketing Manager

The role

You will lead co-marketing for strategic alliance partners and act as the internal leader to align Celigo's marketing teams. You will develop joint value propositions, manage co-marketing funds, and drive partner-sourced demand generation.

What you will do

• Lead co-marketing for strategic alliance partners.
• Develop joint value propositions and messaging.
• Manage co-marketing funds and MDF.
• Drive partner-sourced demand generation.
• Enable partner sales and solutions teams.
• Represent Celigo at partner-hosted events and marketplaces.
• Track and report on alliance marketing performance.
• Serve as the marketing POC for alliance partner teams.

Required qualifications

• Bachelor's degree in business, marketing, or a related field.
• 7+ years of B2B marketing experience.
• At least 2 years focused on partner, alliance, or channel marketing in a SaaS environment.
• Hands-on experience with one or more major platform ecosystems: AWS, Microsoft, SAP, Shopify, or a comparable enterprise platform.
• Proven track record of co-marketing programs that produced measurable pipeline.
• Ability to find win-win paths between two large organizations.
• Skilled at navigating large partner organizations.
• Fluent in demand generation tactics.
• Strong written communication.
• Comfortable with data in CRM or marketing automation.
• Highly organized and self-directed.

Nice to have

• Familiarity with iPaaS, integration, or ERP ecosystems (NetSuite, Salesforce, SAP, etc.)

Benefits

• Three weeks of vacation (starting year one)
• Wellness days and holidays
• Parental leave
• Generous benefits package
• Monthly tech stipend
• Recognition and career development opportunities

About the company

Celigo is a leading intelligent automation platform that unifies workflows in a single platform. It is a 2025 Gartner Customers’ Choice for iPaaS.