Senior Sales Manager (Major Appliances)

The role

This person will help launch Chefman in the major appliance market. You will shape the go-to-market plan, open new accounts, and build the business from the ground up.

What you will do

• Help build the go-to-market plan for Chefman's entry into major appliances.
• Open new accounts and win product placement with national retailers.
• Develop relationships with independent appliance dealers and buying groups.
• Bring market knowledge on competitors, pricing, promotions, and category trends.
• Own sales, margin, and market share targets for assigned accounts.
• Lead line reviews and sales presentations with retail buyers and merchants.
• Plan promotions, pricing, and seasonal programs with each account.
• Build sales forecasts and track performance against plan.
• Work with product, marketing, and supply chain teams.
• Partner with operations on delivery, installation, and service requirements.

Required qualifications

• Bachelor's degree or equivalent experience.
• 7+ years of sales experience in major appliances, either with a manufacturer or a major appliance retailer.
• Proven success managing national retail accounts such as The Home Depot, Lowe's, Best Buy, or Costco.
• Strong existing relationships with retail buyers, merchants, or independent dealer networks.
• Comfortable owning sales targets, forecasts, and account profitability.
• Strong presentation and negotiation skills, including senior retail decision-makers.
• Self-starter who is comfortable building processes in a fast-growing, entrepreneurial company.
• Willingness to travel to retailer headquarters, trade shows, and dealer events as needed.

Nice to have

• Experience launching a new brand or product category is a strong plus.

Benefits

• The chance to help launch a new category.
• Direct access to our CEO and leadership team.
• A collaborative, entrepreneurial environment.
• Competitive compensation.
• Benefits.
• Room to grow with the business.

About the company

Chefman is one of North America's leading brands of small kitchen appliances. They are expanding into the major appliance category.