Sr. Product Marketing Manager, Lending

The role

You will own the go-to-market strategy and positioning for Chime's personal loan product. You will partner with Product, Risk, Legal, and Growth teams to drive product adoption and influence the roadmap.

What you will do

• Own and execute go-to-market strategy for Chime’s personal loan product
• Establish best practices and frameworks for product launches
• Develop positioning and messaging to drive customer understanding and adoption
• Drive cross-functional alignment across Product, Growth, Brand, and Analytics
• Influence product strategy and roadmap through customer insights and competitive analysis
• Improve product adoption, engagement, and retention through data-informed marketing
• Partner with Growth and Lifecycle teams for multichannel execution

Required qualifications

• 6–10+ years of experience in product marketing
• 3+ years of consumer lending or regulated financial services experience
• Experience with credit risk, underwriting and loan servicing
• Track record of owning end-to-end go-to-market strategy
• Experience in segmentation, funnel optimization and measurable business outcomes
• Knowledge of audience insights, competitive intelligence, targeting, positioning, value propositions, and messaging
• Experience partnering with Product, Growth, Credit Risk, Brand, Analytics, Legal and Compliance
• Ability to lead through influence and drive cross-functional alignment
• Ability to translate complex product capabilities into customer narratives
• Strong analytical mindset with experience using data to inform strategy

Benefits

• Four days a week in the office and Fridays from home for those near an office
• Backup child, elder, and pet care
• Subsidized commuter benefits for eligible employees
• Comprehensive health, financial, and wellbeing benefits
• Generous vacation policy and company-wide paid days off
• 1% of your time off to support local community organizations
• Annual wellness stipend
• Up to 22 weeks of paid parental leave for birthing parents
• 12 weeks of paid parental leave for non-birthing parents
• Access to family planning reimbursement

About the company

Chime is a financial technology company that provides core banking services to help members achieve financial progress. The company aims to provide helpful, easy, and free financial tools.