Chime
Sr. Growth Product Marketing Manager, Chime Enterprise
New York, NY, USA. Posted 10 days ago
The role
You will own and drive growth outcomes for the Chime Enterprise B2B2C funnel. This involves managing the path that converts eligible employees at employer partners into enrolled and engaged Chime members through strategy, experimentation, and product marketing.
What you will do
- Own end-to-end growth strategy and outcomes for the employee-side funnel
- Serve as the embedded growth lead for Enterprise
- Build a repeatable model for converting eligible employees into members
- Drive performance across the B2B2C funnel including awareness, enrollment, and retention
- Own the Enterprise experimentation roadmap
- Lead creative and messaging execution for experiments and launches
- Own incentives, promotions, and offers for qualified acquisition
- Partner with Lifecycle to connect enrollment, onboarding, and retention
- Lead GTM for employer launches by building playbooks and campaign kits
- Track pacing against goals and translate results into recommendations
Required qualifications
- 8+ years of experience in growth marketing, product marketing, performance marketing, or a related role
- Proven experience driving measurable growth through experimentation and optimization
- Experience marketing to end users through a partner, employer, or channel relationship
- Strong analytical skills
- Experience partnering closely with Product, Engineering, and Analytics teams
- Strong storytelling and communication skills
- Strong executive communications and the ability to influence
Nice to have
- HR tech, benefits, payroll, or earned wage access experience
- Familiarity with tools like Looker, Braze or Customer.io, and web experimentation platforms
- Comfort operating in a regulated environment
Benefits
- Four days a week in the office and Fridays from home for those near one of our offices
- Backup child, elder, and pet care
- Subsidized commuter benefits for eligible employees
- Comprehensive health, financial, and wellbeing benefits
- Generous vacation policy and company-wide paid days off
- 1% of your time off to support local community organizations
- Annual wellness stipend
- Up to 22 weeks of paid parental leave for birthing parents
- 12 weeks of paid parental leave for non-birthing parents
- Access to family planning reimbursement
About the company
Chime is a financial technology company that provides core banking services through The Bancorp Bank, N.A. or Stride Bank, N.A. The company aims to help members achieve financial progress through user-friendly tools and intuitive platforms.