DTC Growth Strategist

The role

A DTC Growth Strategist drives profitable growth for clients by translating financial data into marketing maneuvers. You will build growth forecasts, manage media campaigns, and provide strategic recommendations to ensure marketing spend aligns with profit goals.

What you will do

• Build and maintain growth forecasts in Statlas.
• Align forecasts with marketing calendars, launches, and contribution margin goals.
• Translate forecasts into daily/weekly pacing.
• Build, manage, and optimize campaigns across Meta, Google, and YouTube.
• Lead creative diversification and media testing.
• Design and interpret incrementality tests.
• Troubleshoot campaigns and pivot strategies.
• Serve as the primary growth partner for accounts.
• Communicate forecasts, results, and recommendations to clients.
• Lead weekly updates, monthly reviews, and quarterly planning sessions.

Required qualifications

• 4–6 years in eCommerce growth marketing with direct account ownership.
• Proven ability to manage $100K+/month in paid media spend.
• Hands-on expertise in Meta Ads Manager, Google Ads, YouTube.
• Experience designing and interpreting incrementality tests.
• Strong analytical skills with fluency in contribution margin, iROAS, and financial modeling.
• High EQ and communication skills.

Nice to have

• Familiarity with TikTok, Pinterest, Snapchat

Benefits

• 401K program with a 3% company match after 90 days
• Flexible Time Off policy
• Full health, dental, and vision benefits
• Wellness reimbursement program

About the company

Common Thread Collective (CTC) is fixated on building the next generation of legendary brands and the people who will lead them. The company organizes decisions around three committed values: Set the Standard, Driven to Increase Value, and Create an Environment of Excellence.